View all of Burton's updates Posted: 29 months ago

Stoked on Saturday - Olympic Uniforms

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As we promised yesterday, we give you a first look at the 2010 US Olympic Uniforms.

 

 

We "unveiled' these last week at our Flagship store in NYC, and as you can see, they are looking very awesome. As per a comment yesterday, if you don't know what the Olympics are uh... the Olympics are like the ultimate battle for world sporting dominance. Pretty much every country sends a team of athletes to compete in heaps of different events to see who is the best. A few of those events happen to involve snowboarding, and since we really like snowboarding, we were lucky enough tot get to make this years uniforms (we did them for the last Olympics too, remember the pin stripes?).

 

 

Anyway, this time around we gave the "kits" a very classic American style (jeans and flannels), and tried to put as much "snowboarding" into the uniform- which by definition is not very snowboardy. If the early season conditions of British Columbia are any indication, the riders probably wont need it, but we colab'ed with GORE-TEX on these to make sure they are the most awesome uniforms possible, both fashionable and functional.

 

You will for sure be seeing a lot more of these things come February- that is when the Olympics are happening, so yea... mentally prepare for that.

 

Misty Nug: The first ever Olympic were (probably) in 776 B.C. Their uniforms were not made with GORE-TEX.

 

 

Part  of a well balanced week of Burton blog posts officially known as "Now Read This,"
Stoked on Saturday provides the positive energy needed to get through a Sunday of no posts

 

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