Burton Burlington Flagship Store

Burton Snowboards and Paul Smith Jeans have once again joined creative forces for their third limited-edition collection. Following on the worldwide success of their two previous collaborations, the 2009 collection will be sold in Paul Smith shops throughout the UK and at Burton Flagship Stores worldwide beginning in September 2009.

“Once again, it has been a pleasure to work with the design team at Paul Smith,” says Greg Dacyshyn, Senior

Vice President of Creative at Burton.  “For our latest collaboration, we decided to depart from the traditional menswear-inspired pieces we’ve developed together in the past. Instead, we ventured into styles inspired by the 80’s punk era in the UK, which is right up Paul Smith’s alley. The resulting look is edgy, bold and completely unique for snowboarding.”

The latest collaboration expands beyond exclusive snowboarding outerwear pieces to include apparel pieces such as jeans, t-shirts, snowboarding first layer pieces, sweatshirts and jackets. The pieces were designed to combine Burton’s innovative fabric technology with Paul Smith’s inventive designs. Burton first collaborated with Paul Smith on two outerwear pieces for its winter 2006 collection with great success, and the companies once again worked together on a limited-edition collection for Burton’s winter 2008 season.